Del Mar Developments
Los Cabos, Mexico
True Tales Of Entrepreneurs, Movie Stars And A Series Of Brazen Forgeries
If Palmilla was Mexico’s host to Hollywood’s old guard, Del Mar Developments, in Los Cabos, is the playground of its modern-day elite. This exclusive beachfront community has welcomed Spielberg, Streep, Clooney, Stiller, Bono and many more. What makes this lovely beach resort sales center different is the way it blends so naturally with the hotel itself, putting visitors completely at ease, anywhere in it.
Still, this is a Mexico sales center, so a full complement of sales tools is readily at hand. A heavy, 3DS-made, but ancient-looking old-world cabinet houses a bank of interactive touchscreen presentation displays, complete with custom-designed “drill-down” interface. A luminescent custom-cast glass Mayan calendar shimmers with rear-projected images of sunsets, clouds and exotic sea life. Maps are never far away, on a wall, in hand-painted tile, or on the elegant central map table. A backlit onyx wall with shadowboxes displays historic artifacts, with tales of the resort’s founders.
Most curious is our duplication of the resort’s guestbook: While the real thing would not be suitable for public display, our version is re-created from copies, with completely bankable master forgeries of all notes and signatures.
Real Estate Presentation Center Design
3DS has created dozens of remarkable presentation centers for the resort real estate industry, across North America and abroad. A well designed real estate discovery center is one of your most powerful sales tools, giving your product its optimum perceived value. The sales center holds the story and vision of your project. It connects both your brand message and your sales & marketing strategy through a user experience that targets your audience on a sincere and emotional level. We create sales environments that are unique to your particular story and are strategic in showcasing your key messages in an enjoyable, memorable and effective manner.